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| Madison Store Manager: Steve Roach |
 Steve joined Orvis in October 2007. He has over nine years of experience in specialty Retail Management. He graduated from the University of Wisconsin - Eau Claire with a degree in Geography / Land Use Planning. A native of Wisconsin, (although he has lived in Ohio, Indiana, Michigan, and Montana) he's spent countless hours exploring the wild rivers and lakes of Northern Wisconsin, and especially the coastal regions of the Great Lakes.
As a “Cheesehead”, he admits to consuming his fair share of Wisconsin state’s finest cheese, brats and beer, while cheering for a Green Bay Packer victory. You may stumble across his path while he wanders the rustic back roads and wild places seeking solitude and making outdoor landscape photographs.
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| Madison Fishing Manager: Jack Way |
 Jack joined Orvis in July 2008. A native born Madisonian, he has extensive management and sales experience. Well known to the local fly fishing community, he served on the board of Southern Wisconsin Trout Unlimited for 5 years, and as the chapter president for 2 years.
His spare time is spent tying flies and roaming the back roads of Southern Wisconsin and Iowa searching for trout streams that no one else fishes. |
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