The Orvis Commitment
Orvis Customer Matching Grants
Our largest grants are Customer Matching Grants, where Orvis commits a substantial matching fund for donations solicited from our customer base through promotions in our catalogs, stores, websites, social media, emails, and publicity campaigns. These grants offer the additional benefit of bringing strong publicity and endorsement to the project that far exceeds the actual dollars raised. With the partnering organization’s cooperation, we sometimes secure additional matching funds from other organizations.
Another important criteria used in evaluating Customer Matching Grants is the degree to which the project is understood and appreciated by our national customer base who fall into two general categories: 1) Sporting Enthusiasts and 2) Nature Conservationists. On the Sporting side, examples include the raising minimum flow levels and improving trout spawning habitat to the Henry’s Fork in Idaho, and reducing peak temperatures and improving spawning habitat to the Beaverkill in New York. On the nature side, examples are funding acquisition of land threatened with development on Kodiak Island, and supporting the development of infrastructure for a new park in Jamaica that would provide wintering habitat for North American migratory songbirds.
Customer Matching Grant projects are best if they have what we call a strong “Panda Factor” -- a charismatic species that is widely recognized and a photogenic symbol of what is being protected, i.e. the Grizzly Bears of Kodiak; the Indigo Buntings of Jamaica. Additionally, these projects, their objectives, problems, and solutions, all must be easily understood by the layman not versed in scientific or environmental language and theory.
In summary, a Customer Matching Grant project must:
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