Fisheads of the San Juan River of Bloomfield, New Mexico Named as Orvis Endorsed Guide Service of the Year

MANCHESTER, VT--(Marketwire - May 27, 2009) - At their annual Endorsed Operations Rendezvous in Bozeman, Montana, the Orvis Company announced the Fisheads of the San Juan River, located in Bloomfield, New Mexico as the Orvis Endorsed Guide Service of the Year for 2008. This tailwater fishery is legendary for the size and abundance of trout and Fisheads of the San Juan is the premier guide service on the river.

Executive Vice President Dave Perkins stated at the awards, "Not only has Fisheads of the San Juan become one of the most respected guide services in the west, they have set the bar for reaching out to their customer base as well as proactively engaged in the development of key new products."

One recent customer of the Fisheads said, "This operation is a class act among guiding services. They were punctual, professional and very knowledgeable. A guide service I would be more than happy to recommend to my friends and family in the future."

For twenty years the Orvis Company has been recognizing excellence in fly fishing lodges and fly fishing guides through its Endorsed Lodges Outfitters and Guides program. Each endorsed operation has its own character, but all share the same high standards: great service, great fishing and an experienced, professional staff. These standards of excellence are continually reviewed by the Orvis staff and evaluated by visiting guests in post-visit critiques sent directly to The Orvis Company. Orvis endorsed operations cater to ability levels from beginner to expert.

About The Orvis Company

Founded in 1856, Orvis pioneered the mail order industry in the United States, operates a chain of retail stores in the U.S. and England including its Flagship store in Manchester, VT; and maintains a network of over 400 dealers worldwide. Orvis donates five percent of pre-tax profits each year to environmental programs. You can read more about Orvis on their website at www.orvis.com.

PR CONTACT: Bill Eyre
Tel: 802-362-8687
Fax: 802-362-8851
eyreb@orvis.com
The Orvis Company, Inc.
178 Conservation Way
Sunderland, VT 05250
www.orvis.com

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