This blog highlights conservation issues we feel are important to fly fishers and others who love outdoor sports, and we cover the latest and most pressing environmental issues affecting wildlife habitat and resource conservation. Orvis believes that, if we are to benefit from the use of our natural resources and environment, we must be willing to act to preserve them. Therefore, the company commits 5% of pre-tax profits to protecting nature.

Catch TU’s ON THE RISE TV Show; Season Premiers This Week


Written by: Eric Rickstad

Trout Unlimited’s On the Rise TV show, airing on the Sportsman Channel, resumed this week with a new host Jed Fiebelkorn, a Montana guide and former host of Fly Fisherman’s TV show. On the Rise focuses on great American trout rivers and the conservation issues surrounding them. In the first episode, Jed floats the Teton River with Mike Dawes of WorldCast Anglers and Kasey Collins, President of Teton Valley Trout Unlimited Chapter 721.

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The Upper Colorado: A River on the Brink


Written by: Eric Rickstad

As with many rivers of the American West, the Upper Colorado River is facing a crisis in the balance between keeping a river intact and “alive” and the water needs of the region’s population. But water needs for drinking water is one thing; water “needs” for keeping one’s sprinkler going in order to have a plush lawn of blue grass in an arid region is quite another.

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New App Helps You Choose Seafood Wisely


Written by: Eric Rickstad

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The New Seafood Watch App for Android

I love seafood, but I have read enough to know that my gastronomical preferences might be contributing to the demise of some of my favorite fish! Two-thirds of fish stock worldwide require rebuilding. Aquaculture is now responsible for half the seafood consumed on the planet. Some aquaculture practices are very harmful to the environment, while many are environmentally responsible. Enter Monterey Bay Aquarium’s  Seafood Watch app, which I now keep on my iPhone and refer to all the time. MBA is a world leader in seafood research and consumer education. This app advises which seafood are responsible choices from a sustainability viewpoint. I highly recommend it. — Perk Perkins Orvis CEO

Remember the days when you went to the store, bought what you needed and went home again without much thought to it? Now there are choices for organic, Fair Trade, eco-friendly and a whole host of other things. Welcome to the age of the conscious consumer. All of us are beginning to recognize that things we do have an impact on our planet and that through thoughtful consumerism we can make a difference.

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The Power of Public-Private Partnerships

You may have heard about the Obama administration’s America’s Great Outdoors initiative, which argues that

[L]asting conservation solutions should rise from the American people–that the protection of our natural heritage is a non-partisan objective shared by all Americans. AGO recognizes that many of the best ideas come from outside of Washington. Instead of dictating policies, this initiative turns to communities for local, grassroots conservation initiatives. Instead of growing bureaucracy, it calls for. . .

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Clark Fork River Restoration Update


Written by: Eric Rickstad


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Restoration of spawning creeks is vital to the health of the Clark Fork River

As part of our Orvis Commitment to Protect Nature, we’ve joined forces in 2011 with The Clark Fork Coalition and Trout Unlimited to jump start restoration in the Upper Clark Fork watershed.

You can team with us to help restore vital spawning tributaries Cottonwood, Racetrack, and Rock creeks. In a matching funds grant with a goal of $60,000, we’ll match your contribution dollar for dollar. The restoration work focuses on flow restoration, fish passage, connectivity, habitat enhancement, and forest-watershed management projects with the goal of achieving complete, long-lasting health for these vital spawning tributaries.

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