Developing a product and getting it on the shelves of a store or the pages of our catalog and website is merely one step of many in the life of a successful Orvis product. Of the thousands of products Orvis has developed in more than a century-and-a-half, many hundreds of them have become customer favorites. And many of these favorites have achieved this status due in large part to customer comments and reviews. In short, it’s our customers who, by commenting on the good (and bad) attributes of our products, ensure their success.
When our dog, Logan does something that, to me, seems incredibly dumb, I take a step back, look a little closer, and eventually discover that it’s all part of a master plan. Case in point: the mud puddle.