“Show Your Soft Side” Campaign Seeks to Show that Animal Abuse Isn’t a Sign of Toughness


Written by: Phil Monahan

Above is a new public service announcement from the Mayor of Baltimore’s Anti-Animal Abuse Advisory Commission “Show Your Soft Side” campaign, which was launched in 2009 after some teenagers doused a dog with gas and lit it on fire:


Many horrific cases of animal cruelty like this have been committed by young people, which is why the commission began searching for ways to change their mindset. Research shows that some teenagers think that torturing or killing an animal is a demonstration of their toughness, but “Show Me Your Soft Side” seeks to prove that real men don’t hurt animals. As its slogan says, “Only a punk would hurt a cat or dog.”

One of the posters features Officer Dan Waskiewicz, whom we posted about last month for his dog-loving ways. The Show Your Soft Side Facebook page is full of great examples of people being kind to pets.

Click here for the full story.


Officer Dan Waskiewicz appears in one of the great ads for the campaign.

photo courtesy Show Your Soft Side

Share this with your friends:






Leave a Reply

Your email address will not be published. Required fields are marked *