Madison, Wisconsin: Orvis Retail Store | Fly Fishing Shop in Madison

Madison Store Manager: Steve Roach
Steve joined Orvis in October 2007. He has over nine years of experience in specialty Retail Management. He graduated from the University of Wisconsin - Eau Claire with a degree in Geography / Land Use Planning. A native of Wisconsin, (although he has lived in Ohio, Indiana, Michigan, and Montana) he's spent countless hours exploring the wild rivers and lakes of Northern Wisconsin, and especially the coastal regions of the Great Lakes.

As a “Cheesehead”, he admits to consuming his fair share of Wisconsin state’s finest cheese, brats and beer, while cheering for a Green Bay Packer victory. You may stumble across his path while he wanders the rustic back roads and wild places seeking solitude and making outdoor landscape photographs.

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