For thousands of our customers, Orvis represents more than a country lifestyle company. We are an integral part of the history and lore of fly fishing in America. A small business that began with a love of fly fishing on the banks of the famed Battenkill more than 150 years ago, we're the longest running fly fishing company in the United States. Our rod developers and builders are the only ones to have worked with every material from lancewood to bamboo, fiberglass and graphite, to carbon with thermoplastic resins. That makes for a lot of great stories. Many of them are told here, in the Orvis Story, for the first time ever. This book will give you an insider's look at the people and products that have made Orvis the leader in the fly fishing and sporting lifestyle world for more than 150 years.