The Orvis Company

In 1856, Charles F. Orvis founded the Orvis Company in Manchester, Vermont, offering superior fly-fishing equipment, and priding himself on customer satisfaction and service. Today, Orvis is the trusted source of discovery and adventure in the natural world. For more than a century and a half we have loved the wild, explored it, and protected it. At our core we are a fly-fishing and wingshooting brand, inspired by nature, driven by curiosity, and fulfilled by adventure. As the world leader in fly fishing, we are also proud to share our offerings in a wide assortment of men’s and women’s sportswear, fine gifts and home furnishings, luggage, and travel accessories. We are an industry leader in dog beds and innovative dog products. Our culture of “We Love Dogs” inspires us to be a central source of education and information for all dog lovers. We offer fine shotguns, gear, and technical apparel for wingshooting and sporting clays, and Orvis sporting services also include fishing and shooting schools, an international sporting and eco-travel agency, the Orvis-endorsed network of lodges, outfitters, and guides, and Orvis-endorsed hunting dog trainers and breeders. Each product and the services we offer is rooted in our heritage, inspired by our love of the wild, and backed by superior customer service and a 100% guarantee of satisfaction.

Privately owned by the Perkins family since 1965, Orvis is headquartered in beautiful Southwestern Vermont with major operations in Roanoke, Virginia and the United  Kingdom. Today Orvis is an international, multi-channel retailer with approximately 1,700 employees. Our award-winning website, orvis.com, offers more than 5,000 products with 32 million visits/year. The company mails more than 44 catalog editions each year with a total annual circulation in excess of 45 million. As of 2017, Orvis has 69 retail stores and 10 outlets in the US, and 18 retail stores in the UK. Our wholesale division services more than 500 independent dealers worldwide. The Orvis blog (orvis.com/news) offers a wide variety of editorial and educational content to more than 2.5 million visitors per year, with extensive articles and videos about fly fishing, wingshooting, dogs, conservation, and more. Our Learning Center (howtoflyfish.orvis.com) provides the most comprehensive collection of online videos and resources devoted to teaching the world how to fly fish.

Our Mission

For more than 160 years the Orvis mission has been to guide its patrons to lead more fulfilling lives through a deep personal connection to the adventure and wonders of the natural world.

The Orvis Commitment

In the words of Orvis CEO Perk Perkins, “If we are to benefit from the use of our natural resources, we must be willing to act to preserve them.”  Orvis donates 5% of pre-tax profits every year to protecting nature, supporting communities, and advancing canine health and well-being. With a unique matching grant program, Orvis and its customers have raised and donated more than $20 million to protecting nature over the past 25 years. We invite you to learn more about our conservation legacy and how you can participate!

Our Core Values

Surprise & Delight Your Customer

No matter who our customers are— from the lifelong fly-fisher, to the passionate traveler, to our partners around the world, to our associate peers—we create moments that exceed their expectations every day.

• Keep listening. Think like a customer to guide decisions
• Build relationships by being curious, personal, friendly & fun
• Earn credibility and trust by being open, honest & down-to-earth
• Show integrity & mutual respect for all
• Start & end by asking: “What would be a great experience for our external customers?”
• No matter what your title, refill the coffee maker

Take Pride In Your Product

No matter what we produce—from long-standing customer favorites, to award winning customer service, to complex data sets, to our iconic fly rods—we go for great.

• Take "it" to the next level. Don’t settle. Implement your IFB ("I firmly believe")
• Take ownership. Be accountable & measure results
• Be proud to own or give
• Learn from mistakes

Protect What We Love

We never lose sight of the fact that the natural world is at the core of our passions & our business.

• Share & celebrate the adventure and wonder in nature
• Give back & live for a higher purpose. If we are to benefit from using our natural resources, we must act to preserve them
• Leave your campsite better than you found it