Perk Perkins has led Orvis as CEO since November 1992. Under his guidance, the company has grown from $88 million in sales in 1992 to nearly $300 million in 2006. The company simultaneously refined and expanded its product line and sales channels. Perk has built a strong business culture of quality and brand integrity throughout the multi-channel retailer. Orvis has prospered and earned the industry’s highest awards in both catalog and Internet marketing.
Perk came to work for Orvis in 1977 as the Editor of the Orvis News, Catalog Copywriter and Manager of Export Sales. He has held many other positions that have allowed him to experience the company first hand, including Manager of the Orvis San Francisco store; President of Orvis UK; Vice President of Operations; President of Early Winters, an Orvis subsidiary; Vice President, Merchandising; President, Orvis Mail Order; and President and CEO of The Orvis Company.
Perk is an avid and accomplished fly fisherman, wingshooter, canoeist, cross-country skier, and bird watcher. He dedicates considerable energy to conservation and has lead the company’s renowned support of conservation (5% of profits) with the mantra "If we are going to benefit from our natural resources, we must be willing to take action to protect them." He is currently serving on the boards of the World Wildlife Fund, The Nature Conservancy of Montana, and the Cornell Lab of Ornithology.
Perk graduated from Williams College, Williamstown, Massachusetts in 1975 and has completed Harvard University’s Executive Management Program.