A FOREVER CLEAN AND SUSTAINABLE CHATTAHOOCHEE
The Quality Hooch Campaign moves on to year five of ensuring a forever clean and sustainable Chattahoochee River. Thank you to our customers and Orvis family for helping us raise $80,000 to support Chattahoochee Riverkeeper’s water quality and monitoring programs.
How It All Started. In 2016, The Orvis Company partnered with Chattahoochee Riverkeeper (CRK) to solve a major problem – the high price of efficient, effective, remote water quality monitoring. Ensuring our water stays healthy for all takes diligence on the part of CRK’s water watchers, and an effective sensor would mean they can continue to keep watch over our waters for years to come.
Through a partnership with communications company Ericsson and their Technology for Good Program, the partners took on the task to design low-cost remote water quality sensors that would cost only $200 per unit. Funds generated by the first ever Orvis Quality Hooch Campaign helped produce the initial prototypes of this sensor design, under the leadership of Ericson engineers.
While Ericson eventually came to drop the project due to a change in leadership within their company, CRK all the while pursued a network of other new low-cost water quality sensors with support from The Orvis Company. In addition, the organization sought partnerships that would continue the design created under the original Quality Hooch Campaign, including Environmental Protection Agency Region 4 and the Stroud Environmental Research Center.
CRK’s work over the past two years has led to a new-and-improved design. This model utilizes a sensor designed by Stroud that they have incorporated within the Ericsson housing bodies. These complete water quality sensors are now ready for deployment at a base cost of $500 per unit (although the cost may be higher if additional parameters are necessary for a site). While this is higher than the initial goal of $200 per unit, it’s still much lower than traditional technology in this field, which costs upwards of $12,000 per unit.
A Forever Clean and Sustainable Chattahoochee. Orvis is proud to continue our partnership with Chattahoochee Riverkeeper in 2020, celebrating year five of the Quality Hooch Campaign. This year’s campaign will continue to support CRK’s Chattahoochee River National Recreation Area (CRNRA) River Protection Program, which focuses on their work in the federally protected 48-mile stretch of the river – home to the southeast's premier trout fishery.
Every year, approximately 3 million people visit the CRNRA between Lake Sidney Lanier’s Buford Dam and Atlanta, home to a thriving trout population. Many of the CRNRA visitors participate in water-based recreational activities, including fishing, wading, and paddling. At Orvis, our commitment to sustainability and protecting the world’s fisheries makes this program an important one. As our CEO, Perk Perkins, says, “If we are to benefit from the use of our natural resources, we must be willing to act to preserve them.”
Photo cred: Winged Reel
Thank you to all of our Orvis customers who continue to contribute to our conservation efforts. Together we are achieving great things for our waterways!
Giving Back to the River That Gives Us Great Beer
As part of this year’s Quality Hooch Campaign, we are expanding our fundraising efforts to include support from seven of the breweries who depend on the ‘Hooch to make their tasty beers. Learn more in this press release announcing the Quality Beer Tour
The Quality Beer Tour will bring together seven of the breweries who depend on the Chattahoochee for river cleanups, outings, and beer release parties to raise funds for Chattahoochee Riverkeeper’s water quality programs.
From March to September 2020, you’re invited to join our efforts to protect the river we all depend on. After all, quality hooch means quality beer.
But it gets better…
Snag a stamp at each brewery’s beer release party for the chance to win a grand prize from The Orvis Company!
Passports can be picked up from Orvis Atlanta, Orvis Alpharetta, or any of the participating breweries. All stamped passports should be turned in at Orvis Atlanta or Orvis Alpharetta by October 1, 2020.
Participation in this contest will subscribe you to communications list for Chattahoochee Riverkeeper, The Orvis Company, and all participating breweries.
2020 Quality Hooch Kick Off Party
Join us February 15, for the 5th Annual Quality Hooch kick-off party. The event will be held Saturday from 11 to 3 PM at Orvis Atlanta and Orvis Alpharetta. The kickoff will include snacks, beer, celebrity guest speakers, and more! Stay tuned for more details.
This year, all Orvis FF101, 201, and 301 students will receive a one-year membership to CRK. Visit Atlanta or Alpharetta to view our calendar and register for a class.
5050 On the Water
In 2019, Chattahoochee Riverkeeper made their commitment to the next generation as they looked forward to the next 25 years of keeping watch over our waters. As part of this pledge, we hosted the first ever All Girls Fly Fishing Workshop on the headwaters of the Chattahoochee River. The event brought together 15 young women, ages 5-18 to participate in a day long workshop where they learned casting techniques, knots, entomology, and had the opportunity to fish with female guides from the region.
Orvis and CRK are excited to announce year two of this event, working with Dun Magazine and Georgia Women on the Fly. Text 5050onthewater to 41444 to register your young female fly angler today!
Save the Date for the Quality Hooch Fest!
The Quality Beer Tour will wrap on Saturday, October 10, at Riverview Landing for the first ever Quality Hooch Fest – a beer, music, film and outdoor industry festival on the banks of the Chattahoochee River. Be on the lookout at your local Orvis store for more information as the event nears.
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Orvis Commits 5% of pre-tax profits to protecting nature.
“If we are to benefit from the use of our natural resources, we must be willing to act to preserve them.”
– Perk Perkins, Orvis Company Owner & Board Member
Copyright 2021, The Orvis Company Inc. Since 1856.