All of our Associates are aware of Orvis Core Values, an essential part of our identity, heritage, and key for our future success. Our Core Values are as follows:

The Customer is Always Right.
Customer service is our first order of business. We satisfy customers by their standards. Our belief that our customers must fully appreciate and truly enjoy our products is demonstrated by the investments we make, the policies we set, and the latitude we give those who serve our customers directly. For them the guiding principle must always be: “Find a way to say yes.”

Pride of Ownership
We do not sell what we, ourselves, would not be proud to own. In the consistent quality and dependability that we insist upon in our products, we pay deep respect to the trust and high standards our customers have come to expect from the Orvis tradition.

Integrity and Mutual Respect
We demonstrate integrity through respect for each other. We “do what’s right” even when it may not be expedient. Our relationships with each other, our customers, and our business partners reflect honesty and exemplary business ethics. We take responsibility for our actions, and when we make a mistake, we own up to it and make it right. We believe in a work environment characterized by mutual respect, openness, accessibility, and constructive confrontation. We demonstrate our respect for each other through a commitment to growth and development and by telling each other what we need to know.

Performance
We are committed to collective performance, and we respect individual achievement. In evaluating performance, merit, not seniority, is our standard. We give each other goals to strive for and the mutually agreed upon tools to bring those goals to life. We believe that rewards should match performance and that contributions to our success deserve to be recognized.

Conservation and Our Sporting Traditions
If we are to benefit from the use of our natural resources, we must be willing to act to preserve them. We honor and perpetuate the sporting tradition by serving as a preeminent source of the products, knowledge and conservation priorities that characterize it. Our commitment is made tangible by our internal conservation efforts and by contributing a portion of the fruits of our own success toward the protection of fish and wildlife for future generations. View our current conservation and sustainability initiatives.

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