Two anglers head into the woods on their way to the water.

Orvis Endorsed Operations — Resources and Marketing Tools

Over three decades ago, Orvis embarked on a mission to make planning a world-class fly-fishing or wingshooting experience easier for our customers. We sought out the best operations and worked alongside them to help perfect their systems, their facilities, and most importantly, the customer experience. The result was the Orvis-Endorsed Program. Each endorsed partner has its own character – and therein rests its strength – but all share the same high standards: exemplary service, outstanding fishing and wingshooting adventures, respect for natural resources, and an experienced, professional staff.

"Orvis does a great job selecting only the best guides and lodges. I fully trust the Orvis endorsement." 

– J. Morril, McLean, VA


  • Tom Evenson [evensont@orvis.com] – Endorsed Services Manager (Western Fly-Fishing Operations)


  • Reid Bryant [bryantre@orvis.com] – Endorsed Services Manager (Wingshooting Services & Eastern Fly-Fishing Lodges)


  • Pete Kutzer [kutzerp@orvis.com] – Endorsed Services Manager (Eastern Fly-Fishing Outfitters, Expeditions, and Guides)


LEVERAGE THE ORVIS BRAND: Orvis has been outfitting adventurous travelers for more than 160 years. In addition to developing innovative products, Orvis has a track record of superior customer service, creating a brand that has the same name recognition for quality and integrity. It is this brand recognition that carries with it the ability to create confidence with a loyal and qualified customer base.

  • When asked, "Did the fact that this operation is Orvis-Endorsed influence your booking?", 67% of reviewers answered "YES".
  • Utilize your Orvis-Endorsed logo to connect your business with the Orvis brand. You can use the graphic on any marketing piece; including business cards, mailers, website, and trade show booths.


INCREASE SEO TO YOUR WEBSITE

  • Orvis.com is a high domain authority website, so outbound links from Orvis to your website have a high SEO value.
  • Each partner has a link from their orvis.com listing to their website. Confirm your link is accurate and up to date.
  • In addition to your listing page, look to utilize other Orvis content marketing avenues (OrvisNews blog, Guide to Adventures, and Fishing Reports) to gain additional links from orvis.com.


GUEST REVIEWS

  • Reviews are user-generated content, so they increase SEO value for your page.
  • Studies have found reviews are an important trip planning variable when making a final decision and that consistently collecting reviews yields a more accurate assessment of the overall experience.
  • Additionally, reviews are a free way to assess how your business is performing and better understanding guest expectations.
  • Use positive reviews in marketing materials
  • Best Practices for Reviews


REVIEW & CONFIRM YOUR DETAILS

  • Review your endorsed page on orvis.com and make sure all of the information is correct, current, and relevant.
  • Review your catalog listing and make sure this information is correct for the 2020 catalog.
  • REVIEW YOUR 2019 LISTING HERE


MAKE UPDATES & STAY CURRENT

  • Visit www.orvis.com/edityourpage to request edits to your catalog or web listing.
  • In addition to edits, use this link to update or add new information and media to your listing.
  • Go beyond "What" to "Why" to differentiate your experience from others. LEARN MORE


ORVIS RETAIL STORES

  • Network with your nearest Orvis Retail Store. Find current store locations at www.orvis.com/stores.
  • Create a relationship with the manager and their employees. Follow-up should be ongoing and occur regularly.
  • Send brochures and cards as takeaway material for leads.
  • Help with FF101/FF201/FF301 programs through local stores to connect with potential new clients.

"Computer-mediated technologies that facilitate the creation and sharing of information, ideas, career interests and other forms of expression via virtual communities and networks." Wikipedia

TOOLS & RESOURCES







2019 ORVIS RENDEZVOUS


2018 ORVIS RENDEZVOUS


2017 ORVIS RENDEZVOUS


2016 ORVIS WINGSHOOTING RENDEZVOUS


2016 ORVIS GUIDE RENDEZVOUS


LODGE RETREAT 2014 NOTES


LODGE RETREAT 2014 PARTICIPANT CONTACTS


DECISION MAKING RESOURCES


EVALUATION DOCUMENTS


MARY MCKEE/VALOR HOSPITALITY RESOURCES


MARKETING RESOURCES

One of the values Orvis can provide our Partners is vetting media companies who are interested in connecting with the Orvis-Endorsed network and putting the right options in front of you. A company that provides valuable assets and good people to work with are the top criteria.

SERVICE PROVIDERS


ADDITIONAL RESOURCES