2023 Impact Report

A small boat speeds down a river to an inlet in Florida.

At Orvis, we have a mantra passed down through three generations of the Perkins family: “If we are to benefit from the use of our natural resources, then we must be willing to act to preserve them.”

Ensuring the sustainable future of fly fishing, wingshooting, and the natural world for future generations is at the core of our business.

The Impact We Made Together in 2023

  • 330 nonprofit organizations devoted to habitat conservation, angling and outdoor recreation participation, and canine health and well-being.
  • $940,000 raised through Orvis donations, customer and nonprofit partner match.  

Together, we supported local stream and habitat projects in backyards across America, massive ecosystem conservation and restoration initiatives, and organizations creating the next generation of anglers and outdoor stewards.  

Protecting & Restoring Essential Ecosystems

A group of people walk by the front of the US Capitol.
Two logos: Captains for Clean Water and The Everglades Foundation.

Everglades Restoration

Orvis continued to advocate for a restored Everglades ecosystem and the federal funding necessary for the largest environmental restoration project in history. 

Members of the Orvis team joined partners from the Everglades Foundation, Captains for Clean Water, and others in Washington D.C., discussing with policymakers the importance of America’s Everglades to Florida’s $33 million outdoor economy, the large and small businesses that rely on clean water, and the generations of anglers and outdoor enthusiasts who visit this unique ecosystem every year. 

The event included a full-page ad in the Wall Street Journal, featuring Orvis President Simon Perkins’s call to action, urging Congress to fund Everglades restoration in 2024. Everglades ecosystem restoration projects received $1.1 billion in federal funding this year, the single largest investment to date. 

Orvis continued its annual 5% for Nature Program and commitment to the Everglades, raising and donating $121,000 for our partners at the Everglades Foundation and Captains for Clean Water. 

Follow The Water learn more

Supporting The Next Generation Of Anglers & Conservationists

The CEO of Orvis, Simon Perkins teaches his small son the finer points of fly fishing in a wooden canoe.
Bristol Bay Fly Fishing & Guide Academy logo

Bristol Bay Fly Fishing & Guide Academy

For 14 years, Orvis has supported the Bristol Bay Fly Fishing Guide Academy, providing local indigenous students with a week-long introduction to fly fishing and the skills needed to be a guide in the Bristol Bay lodge and tourism industry. 

In 2023, Orvis was proud to release the film “School of Fish” in partnership with Trout Unlimited and filmmakers Oliver Sutro and Colin Arisman. The film—selected by numerous film festivals and the winner of Best Short Film of 2023 at the Banff Mountain Film Festival—is an intimate portrait of one family’s seasonal salmon rituals and their deeply rooted connection to the Bristol Bay ecosystem and the Guide Academy. It serves as a poignant reminder that people and places are inextricably linked and worth protecting for generations to come.  

On Giving Tuesday, Orvis donated $40,000 in profits to the Guide Academy in honor of "School of Fish" and the Bristol Bay community. We continue to work with our industry and nonprofit partners towards a goal of permanent protection for the Bristol Bay ecosystem and the largest wild salmon fishery on the planet. 

Save Bristol Bay Bristol Bay Academy
A fly fishing guide looks at the camera while a school of fish spirals in the background.

Canine Health

A freckled Setter puppy lays in the dry grass and packed dirt.
Morris Animal Foundation logo.

Morris Animal Foundation

In 2023, Orvis celebrated the impressive milestone of $2 million raised in support of Morris Animal Foundation in its fight to end canine cancer.

The $2 million raised has supported 33 universities and research institutions globally. This funding has resulted in new treatments for lymphoma, one of the most common cancers in dogs, increased knowledge on genetic risk factors and environmental exposures, novel surgical procedures, and new therapies for hemangiosarcoma, the leading cause of cancer deaths in Morris Animal Foundation’s Golden Retriever Lifetime Study—one of the largest, most comprehensive canine health studies in the United States.

The partnership between Orvis and Morris Animal Foundation began 14 years ago with the Orvis Cover Dog Contest, which allows people to submit photos of their dogs for a chance to have them appear on the cover of the Orvis catalog. Each vote in the contest costs $1, and all proceeds go to Morris Animal Foundation’s canine cancer research programs.

Learn More


Charlie Perkins pets his black Labrador Romi at the riverside.

In One Month, We Can Make A Difference

In 2023, Orvis retail stores and our customers raised $405,000 for local nonprofit partners including Trout Unlimited chapters, Project Healing Waters, dog adoption groups, Casting for Recovery, and others. The funding supported local stream restoration projects, creating better lives for dogs, and promoting human health and healing through fly fishing in communities across America. 

An angler shows off a beautiful, just-caught trout.

Orvis Proudly Supports

Orvis supports Casting for Recovery, Chesapeake Bay Foundation, Reel Recovery,Captains for Clear Water, Brown Folk Fishing, Theodore Roosevelt Conservation Partnership, Pheasants Forever, Trout Unlimited, Ruffed Grouse Society, She Jumps , Healing Waters Fly Fishing, Chattahoochie Riverkeeper, Minority Outdoor Alliance
Three hunters in blaze orange ball caps walk through a field at sunrise.

Wednesday Wake-Up Call

Stay up to date on Orvis conservation efforts with our weekly updates on the blog. Help us protect what we love.