Giving for Generations Logo
A group of family photos surrounds an old bamboo rod on a wooden table

In gear closets, shelves, sheds, and mudrooms, across the world are Orvis heirlooms

held onto by Orvis Associates, guides, and brand fans alike. Handed down, coveted, and lovingly cared for, these icons of decade-old fishing adventures, cross-country road trips, paddling missions, and shoreline dog walks hold the memory of our experiences and weave a storyline that evolves from one generation to the next.

A man in a '71 Camo Jacket squats on a rock in the mountains with a camera in his hand

My family has been lifelong lovers of Orvis.

When my father passed in February, 2021, we all (amicably) fought over the Orvis camouflage hunting jacket that belonged to him, and prior to that, my late grandfather Frank Hereford, who was an avid angler, wingshooter, and president of the University of Virginia for about 20 years. I remember my dad and grandfather both wearing that jacket: my grandfather in a duck blind when he was a kid and my father in New Orleans in the years before he died. Keeping that jacket in the family not only brings back fond memories of both men, it will create new stories as time goes on.

Will Hereford sits with a fishing rod and a camera on a rock next to a stream

Will Hereford

William Hereford is an American photographer born and raised in the Blue Ridge Mountains of Virginia.

Will Hereford points his camera from among forest foliage

“This jacket belonged to my grandfather, my father wore it, and now I’m wearing it.”




In this spirit, we’ve curated a collection of gifts we hope you’ll love and use in creating your own memories—and when the time is right, hand down to family or friends, so that the story may continue on.
Orvis Guide to Giving Logo

This holiday season, remember your gift helps celebrate the adventure and wonder in nature, now and for years to come.

Shop Gifts That Give Back
Two anglers wade through deep snow to water

This holiday, watch more Giving for Generations videos featuring the caretakers of cherished Orvis items.